Our founder

Jah is a tastemaker. Born Jahphet Negast Landis in Colón, Panama to a beloved Rastafarian elder and a god fearing, loving mother. Jah was raised in Brooklyn and inspired from a young age by Latin, Caribbean, and NYC street culture. He spent most of his life building an impressive résumé in music under the name "Roofeeo." In more recent years, he developed his skills in the kitchen, regularly cooking for friends and family with the ideal of community always in the forefront.

He, like you, spent 2020 in quarantine, experiencing the dichotomy of grief at the loss of his mother only two years prior, and the joy in sensory memories of her home cooked recipes and the love that poured through them. Jah’s Mama always came through with the sauce, mailing it to him when he migrated to the west coast. Her homemade hot sauce, a staple to all the dishes he grew up eating, guaranteed the warmth of home was always near.

Jah still holds the last bit of the last jar she sent dear. As Jah experimented with his own take on the scotch bonnet infused hot sauce, close friends and family took notice. As the sauce’s cult following grew, the demand grew along with it. Now, Jah is ready to share the taste of home with the world to honor and celebrate his mom—and all of your Mamas, too.


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